Think you're very attentive? You might be surprised at just how oblivious we can all be to things that should be very conspicuous. Find out more by watching this video.
References:
Simons, Daniel J., and Christopher F. Chabris. "Gorillas in our midst: Sustained inattentional blindness for dynamic events." perception 28.9 (1999): 1059-1074.
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